Various reports claimed the £1billion arena was set to be called the ‘Nike Stadium’
Tottenham never held talks with Nike over sponsoring their new stadium, despite leaks claiming the sportswear giant had won the naming rights for the £1billion arena.
Earlier this month reports suggested the still unopened ground would be called the ‘Nike Stadium’, though this leak was quickly denied by the north London club.
It has been expected Spurs would sell the naming rights to the new ground since it was revealed to be called ‘The Tottenham Hotspur Stadium’, but Nike have all but been ruled out as a potential sponsorship option.
The Tottenham Hotspur Supporters’ Trust held a meeting with the club’s board on March 12, and Daniel Levy, the chairman, confirmed no talks were held with Nike over the naming rights, as ‘sponsoring stadiums is not what Nike do as a business’.
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Levy’s denial was revealed in the minutes of the meeting, which were published on March 17.
It was also confirmed by Levy that NO naming rights for the new stadium were in place as of the date of the meeting earlier this week.
Tottenham’s new stadium is set to finally open next month
Tottenham hope to move into the new ground before the end of the season, with the first match potentially being played there as early as next month.
Two test events have to be held for the stadium to be awarded the correct safety certificates, and these are scheduled to take place before the end of March.